PlayStar has signed a historic partnership deal with the New Jersey Devils and Prudential Center, stepping up its engagement efforts in the Garden State.
As official partner of the New Jersey Devils and Prudential Center, the new collaboration will see PlayStar gain substantial exposure in the state both online via branded communications with the popular NHL franchise on the PlayStar website and offline during Devils home games at Prudential Center, where it will sponsor the ongoing ‘Golden Goal Sweepstakes’.
Golden Goal Sweepstakes Sponsorship
A season-long ‘Golden Goal Sweepstakes’ promotion will enable Devils fans the chance to win $10,000 cash at every home game. If a goal is scored during the 11:00 – 10:00 minute mark in the 2nd period of a Devils’ game, PlayStar will randomly select a winner from one of the players who entered a submission in the Golden Goal contest. The online casino will also be featured in in-game graphics and PA announcements at the arena.
Not only that, PlayStar will be able to offer fans a number of money-can’t-buy experiences including VIP match packages, post-game photos on ice and more.
Jon Bowden, Chief Marketing Officer at PlayStar, said: “Having already made such significant in-roads into the competitive New Jersey market, PlayStar is thrilled to announce that it will be partnering with the New Jersey Devils to bring even more locally-focused benefits to our players.
“Through our sponsorship of the ‘Golden Goal Sweepstakes’ promotion and our extensive presence at Prudential Center, we’ll be able to position the PlayStar brand in front of a highly-engaged online casino audience while also offering new and existing customers alike the chance to win VIP home game and concert tickets as well as many other money-can’t-buy experiences.”
Co-Branded Leaderboards & Ice-Hockey Gamification
Throughout the course of the 24-25 season, PlayStar will also look to leverage its partnership with the Devils to create further engagement opportunities, with current plans including the creation of co-branded ice-hockey themed gamification & leaderboards that will enable PlayStar customers to win tickets to upcoming games and events at Prudential Center.
Chad Biggs, Senior Vice President, Corporate Partnerships Activation, New Jersey Devils & Prudential Center, said: “The New Jersey Devils and Prudential Center are thrilled to welcome PlayStar as our first-ever online casino partner and sponsor of the ‘Golden Goal Sweepstakes.’ Together with PlayStar, we look forward to enhancing the fan experience with this in-game promotion and creating unique money-can’t-buy opportunities for fans to enjoy.”
Bowden added: “The New Jersey Devils have the #1 engagement rate in the entire NHL across their social channels, and we felt this – combined with their audiences’ predilection for online casino play – made them the perfect partner for PlayStar.”
“By sponsoring their ongoing ‘Golden Goal Sweepstake’ promotion, we’ll be able to build the affinity and credibility of our brand among active local players; and the fact that we’ll now also have access to a suite-level box at the Prudential Center throughout the season will enable us to offer all sorts of money can’t-buy events and experiences to loyal players and new sign-ups alike.”
